Peter Dickenson

Founder and Owner, Business to Consumer (B2C) Sponsorship, ibidem sports

Peter has overall responsibility for the Business-to-Consumer (B2C) services of ibidem sports, including devising B2C strategies and evaluations for both sports properties and sponsors. His work incorporates the targeting of specific sports fans (from simple demographic analysis to more complex cognitive and emotional analysis) through the strategic positioning and leveraging of a property’s or a sponsor’s brand.

Peter is a Masters Graduate of the famous Mark H. McCormack Department of Sport Management, at the Isenberg School of Management, University of Massachusetts, Amherst. He is also a qualified secondary school teacher, having taught at a London school for 11-18 year olds, through Teach First. Previously, he completed his undergraduate studies at the world-renowned, Imperial College, London in Engineering with Management. Peter has previously worked in event management as well as worked with or conducted research for London 2012, East Midlands Netball, the Centre for Spectator Sport Research and Puma (North America). He has given guest lectures in the UK and in Continental Europe and presented at a number of conferences. Peter also teaches Corporate Strategy and Innovation at Nottingham Business School, as well as undertaking his Ph.D. in Sponsorship and Consumer Behaviour at Loughborough University’s School of Business and Economics.

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Soeren Winkelmann

Founder and Owner, Business to Business (B2B) Sponsorship, ibidem sports
Soeren’s background is in national and international marketing and business strategies. After completing his Bachelors in International Business (Open University) in Heidelberg, he became a double-Masters Graduate from INSEEC Business School, France and Bournemouth University, England. Soeren previously worked in the financial and logistics industry before moving into sport consultancy.

Prior to founding ibidem sports, Soeren was a former international athlete in inline-skaterhockey before moving into managerial positions. His  previous roles included conducting research into regional sport sponsorships, brand development through sport, and sponsorship ‘return on objectives’ and ‘investments’. He was formerly a sponsorship manager for a top tier sports property and has worked with world-leading media consultancies, including IFM Sports and sports bodies, such as national federations in Germany and in the UK. Complementing his practitioner knowledge, Soeren is also currently undertaking his Ph.D. at Loughborough University in Strategic Brand and Relationship Development through Sports.

Contact Soeren Winkelmann

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