Integrated Sponsorship Management
ibidem sports recognises that to maximise value in any sponsorship investment, an integrated sponsorship management philosophy is needed. We help our clients achieve this by developing sponsorship objectives which are coherent and complement an organisation’s existing goals, while simultaneously embedding these into the organisation’s overall strategy.
Sustainability
Sustainability involves the economic prosperity of a company alongside the need for social equity and the maintenance of a quality environment. Ibidem sports allows organisations to balance all three, driving to long-term profitability.
Economically
Maximising a sponsor’s return on its investment not only requires an indepth understanding of the sponsorship medium but also a long-term perspective of the association. ibidem sports provides properties and sponsors with sustainable sponsorship solutions that are built on solid foundations. Consequently strategic sponsor-property leveraging can occur, impacting long-term economic goals.
Socially
Whether an organisation is targeting businesses (B2B) or consumers (B2C) through its sponsorship, ibidem sports believes organisations are targeting people. In this sense, we work on a ‘business-to-people’ viewpoint and help our clients to do the same. Sponsorship is about partnerships and these can only be achieved through social equity.
Environmentally
Sponsorship allows federations to uphold the integrity of their respective sport, teams to play in front of their fans and events to take place for the good of all involved. However, all of this has an impact on the environment. ibidem sports therefore develops tailor-made solutions, which focus on securing a sustainable environment while still allowing an organisation to achieve its overall goals. When such strategies are carefully planned and executed through a sponsorship medium, a competitive advantage can be found.
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