Sponsorship Consultancy

It is important for sponsors and properties to understand why they are sponsoring and what they hope to gain from it. All too often, short-term, surface-level objectives are sought, when in fact the greatest leveraging lies in strategic, concealed opportunities. Driven by its academic and practitioner knowledge ibidem sports uncovers these to help sponsors, properties or both partners optimise value in the sponsorship.

Areas of expertise include:

Leveraging strategies and Integrated Sponsorship Management Marketing Communication (IMC)