Measurement and evaluation

Sponsorship managers often need to prove the value of their sponsorship portfolios while sports properties need to attract and retain these brands. Therefore both need a way to measure and evaluate the sponsorship but this is notoriously difficult. Built on the foundations of academia, ibidem sports helps its clients measure and evaluate the sports industry and sponsorship arena so that sponsor-partnerships can flourish.

Organisations also believe that they stand for specific values but other key stakeholders may not perceive this. ibidem sports helps organisations determine what they truly represent, how they can measure and evaluate it and most importantly, how this can help form or modify an organisation’s overall strategy.